the process of: DESIGN

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Original six logo concepts by a freelance designer, revisions made by me. 

  • 3 weeks ago
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Whew… one million clicks later and… all done with another branding concept for Chef’s Beer. Definitely like this one the best.  

  • 1 month ago
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Chef Beer - Logo

  • 1 month ago
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More beer label designs. 

  • 1 month ago
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Beer Labels 

-A quick mock up to get a sense of which direction to head in. 

  • 1 month ago
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Logo Design

-Placement of text; where is the text most effective. Inside logo vs. outside
-Shape of graphic; is it better more organic or tight / geometric 
-“red” rock - literal yet abstract
-Simple and effective; how to do this efficiently. 

  • 1 month ago
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Logo Design

-Which colors are most effective together. Take into consideration tone and shade
-Roots; recognizable and simplified, must not be detached from text.
-Font; which font encompasses the company best and what they stand for. Not too bold, not to loose.  

  • 1 month ago
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Newsletter of Sorts

- How to make it assertive and effective yet inviting and motivating. 

  • 1 month ago
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Logo Design 

  • Understand the meaning of “ayuda”
  • Make sure the design reflects the meaning, and is directed towards the correct audience. 
  • Fonts, fonts, fonts. Which ones work. Create a unique type face. 
  • What can make the logo better? How to push it further.  
  • What makes specific language attract an audience of diverse ethnicity?
  • Impact of colors, shapes, clean design vs. gritty design. 
  • 2 months ago
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  • 3 months ago
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About

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As an intern for Killian Branding, I will be sharing what I am working on, what I am inspired by, sketches, doodlez, and whatever else I decide to put on here to document my progression in the world of graphic design.
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ninapalomba.com
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